a. Marketing strategy
The packaging Awards can support the marketing strategy followed by every Food and Beverage company. They serve as confirmation when you are promoting the superiority of your products to candidate buyers. The well-known truth, that customers buy with their eyes first. The price of the product following after. This is another reason why to participate in the contest since the award logo on the product’s label will help boost your sales.
b. Product differentiation
The awards add validity to the product and increase the brand’s credibility towards traders and consumers. The New York food and beverage Award logo on your product increases your opportunities for finding new customers. It has been proven across the world, that consumers are willing to pay a higher price for an awarded product. Being able to advertise a certified product has a proven positive effect on sales. By winning the award for your products, you are maximizing your marketing actions across the globe.
c. Approval by opinion makers
The Award is a reliable sign of best product, which can be used both in the domestic and the export markets. Graphic design experts are opinion makers and their approval enhances your negotiating power in transactions with distributors, suppliers, and retailers.